John McCain's latest TV spot is a good example of brand authenticity. Every point covered in this commercial is backed up by McCain's experience and track record. He has also drawn a very stark line in the sand between his campaign and Obama's. This is the spot:
At the other end of the spectrum is the Obama campaign who are compensating for Barack's lack of authenticity by staging a stadium acceptance speech extravaganza during the upcoming democratic convention that will likely make Joseph Goebbels proud.
Keep McCain REAL! Yes that means yellow teeth, stilted speeches, etc. etc. Most Americans continue to know the difference between words and actions.
Bottom line is that an average size shop or range can generate about $5,000 of incremental margin annually without cannibalizing existing training services. You can call Mike at 415.246.4337 and chat about the program or set up a shop visit with Ron and Mike. Either way, call or email us for more info.
