As a bookend to Barack Obama's soaring oratory at his acceptance speech, you had John McCain's speech which by all accounts was not quite as soaring. As a marketing professional I say to McCain and his team - keep it that way. Keep McCain authentic. His authenticity is what propels the McCain brand. What ever you do - do not bring in the PR tarts to try and turn McCain into something he isn't. Most Americans get this instinctively - our measure of men are actions not words.
More on political marketing here.










Bottom line is that an average size shop or range can generate about $5,000 of incremental margin annually without cannibalizing existing training services. You can call Mike at 415.246.4337 and chat about the program or set up a shop visit with Ron and Mike. Either way, call or email us for more info.