Citizen Strategist: Symantec's Kim Johnson and Jenni Grimes Architect Highly Effective Marketing Campaign

May 13, 2008

Symantec's Kim Johnson and Jenni Grimes Architect Highly Effective Marketing Campaign

I love this stuff. Symantec’s salespeople were tasked to get in the door for face-to-face meetings with decision-makers. This was especially true in one region, where Symantec salespeople said getting appointments was difficult. So the folks at Symantec turned to solid blocking and tackling to generate exceptional results. Carol Krol has the complete story over at BtoB. Her article is an excellent case study that should be studied by BtoB marketers.

Posted on May 13, 2008 in 08 - On Marketing Practices and Competitiveness | Permalink

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