Citizen Strategist: Sylvia Reynolds Asks "When Did Marketing Become the Make-It-Pretty Department?

May 13, 2008

Sylvia Reynolds Asks "When Did Marketing Become the Make-It-Pretty Department?

Sylvia Reynolds, chief marketing officer for Wells Fargo, asked, "When did Marketing become the make-it-pretty department?" In an article posted over Marketing Prof's Reynolds commented that the fundamental role of Marketing has always been about the customer. Essentially, Marketing's role is to find, keep, and grow the value of customers. So what does that mean, and how does a marketer get beyond the "make it pretty" syndrome? Good read.

Posted on May 13, 2008 in 08 - On Marketing Practices and Competitiveness | Permalink

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