« Brand Authenticity As Demonstrated By Jeremiah Wright and Barack Obama... | Main | Symantec's Kim Johnson and Jenni Grimes Architect Highly Effective Marketing Campaign »

May 13, 2008

Sylvia Reynolds Asks "When Did Marketing Become the Make-It-Pretty Department?

Sylvia Reynolds, chief marketing officer for Wells Fargo, asked, "When did Marketing become the make-it-pretty department?" In an article posted over Marketing Prof's Reynolds commented that the fundamental role of Marketing has always been about the customer. Essentially, Marketing's role is to find, keep, and grow the value of customers. So what does that mean, and how does a marketer get beyond the "make it pretty" syndrome? Good read.

Posted by on May 13, 2008 in 08 - On Marketing Practices and Competitiveness |

| | |

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c1ad753ef00e5523afffa8834

Listed below are links to weblogs that reference Sylvia Reynolds Asks "When Did Marketing Become the Make-It-Pretty Department?:

Comments

Subscribe to this blog's feed

Register For A Pulse O2DA Firearms Training Course



  • PULSE O2DA offers a full slate of training courses for handgun, shotgun and rifle year round for personal, business and school defense, conducted by us and our certified instructors and partners. Click above for more details.

About Warriors and Capitalists

Categories

Gun Blog Black List



  • Best listing of gun blogs on the Internet!

Blogroll (Firearms)

Recent Comments

Buy Our Pulse O2DA Drill Manuals and Starter Kits



  • THE PULSE O2DA STARTER KIT is designed for first-time handgun or rifle purchasers. Save 40% off of the retail price. Manuals, videos, photos, etc. Click above for more details.

Subscribe to the PulseO2DA Armory



  • Subscribe to the Pulse O2DA Armory and gain immediate online access to all of our manuals online PLUS video sequences of each of the drills and our library archive. It's $9.95 per month. And it's where all the really serious stuff is.

    First, as a PULSEO2DA Armory member, you get immediate access to our Strategy, Tactics and Drills manuals (both HTML and PDF versions). These PDF versions are exactly the same as our hard copy manuals and are available, online, whenever and wherever you may be.

    Second, you get access to our Pulse Engine which presents all of our gunfighting resources, online, including articles, white papers, manuscripts, links and commentaries - updated and added to weekly. If you're interested in the theory, strategy and tactics behind gunfighting then you'll need to join the Pulse O2DA Armory.

Recent Posts

Subscribe to the PulseO2DA Armory



  • Subscribe to the Pulse O2DA Armory and gain immediate online access to all of our manuals online PLUS video sequences of each of the drills and our library archive. It's $9.95 per month. And it's where all the really serious stuff is.

    First, as a PULSEO2DA Armory member, you get immediate access to our Strategy, Tactics and Drills manuals (both HTML and PDF versions). These PDF versions are exactly the same as our hard copy manuals and are available, online, whenever and wherever you may be.

    Second, you get access to our Pulse Engine which presents all of our gunfighting resources, online, including articles, white papers, manuscripts, links and commentaries - updated and added to weekly. If you're interested in the theory, strategy and tactics behind gunfighting then you'll need to join the Pulse O2DA Armory.