Citizen Strategist: Brand Authenticity As Demonstrated By Jeremiah Wright and Barack Obama...

May 01, 2008

Brand Authenticity As Demonstrated By Jeremiah Wright and Barack Obama...

Jeremiah Wright is an authentic brand. You know exactly what Jeremiah and his followers stand for. He communicates in unambiguous terms and his track record aligns his actions with his words. Jeremiah is the real deal.

Barack Obama is not an authentic brand. You do not know what Barack Obama or his followers stand for. He communicates in ambiguous terms and his track record does not align with his words. Barack is not the real deal.

Posted on May 01, 2008 in 10 - Political Marketing | Permalink

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