Citizen Strategist: Smock's "Definition" Of Marketing...

January 20, 2008

Smock's "Definition" Of Marketing...

Having criticized the AMA definition of marketing I wanted to offer up my definition. This is a work in progress but substantially represents my notion of marketing based upon 31 some odd years of actually "doing it":

Marketing is ideas and actions that generate increasingly profitable market share.

There, that's Smock's definition of marketing. I'm not imposing it on anyone - if you hire me to do a campaign and want to know what my definition of marketing is - that's it.

Download vSente's Free Campaign Planner to learn more about how we help marketing managers battle larger competition.

Posted on January 20, 2008 in 01 - Defining Marketing, Strategy, Campaigning... | Permalink

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