Citizen Strategist: Properly Framing a Campaign Delivers ROI Accountability

September 27, 2007

Properly Framing a Campaign Delivers ROI Accountability

Ellis Booker at BtoB writes:

After three years of significant gains, marketers now report a drop in their confidence about their ability to measure marketing ROI and collaborate with other departments to create common success metrics.

The first step in measuring marketing ROI is properly framing the campaign. Learn how we do it by downloading vSente's Free Campaign Planner.

Posted on September 27, 2007 in 08 - On Marketing Practices and Competitiveness | Permalink

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