Citizen Strategist: Applying Boyd's O-O-D-A Loop To Small Business

September 28, 2007

Applying Boyd's O-O-D-A Loop To Small Business

Good friend Tom Box and Kent Byus have written a new paper on applying Boyd's O-O-D-A Loop to small business titled - GUERILLA ACTIONS AS SMALL BUSINESS STRATEGY: OUT-WITTING IS MORE COMPETITIVELY RESPONSIVE THAN OUT-SPENDING. They'll be presenting it at the Allied Academies Fall Conference in Reno on October 4. Click here to download the paper.

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Posted on September 28, 2007 in 05 - John Boyd Applied to Marketing Campaigning | Permalink

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